Visiting The V&A;

Our new project is advertising, and the brief is to design an advertising campaign for the V&A museum, our aim is to attract young people from the age of 11-19 to the museum on their own or with college, telling them either about upcoming exhibitions, weekend free workshops & activities & free entry all the things that most young people didn't know and which might encourage them to go. I recently visited the V&A, to collect information about the museum, its collections & to find out what they are currently doing to advertise the V&A to young people. We met with Cara who works with the education side of the museum working to attract young people into coming to the museum about current advertising,activities and things the museum offer some of which we didn't know. we them collected pictures from the main exhibitions that would attract young people like the fashion collection& 20th century art, which will help in designing posters as we can pick icon images to use to represent the V&A at it's best for young people.






http://www.vam.ac.uk/